The Manager – Merchant Alliance & Partnerships is responsible for identifying and executing merchant offer partnerships to drive credit card spends. The role involves developing a marketing calendar, creating tactical offers, and managing campaigns across categories such as Travel, Consumer Durables, and E-commerce. The incumbent will also manage partner relationships, negotiate brand visibility, and ensure end-to-end implementation of promotions.
Develop a marketing calendar of Cards EMI offers on yearly basis
Create and develop tactical offers for the portfolio in partnership with key merchants
Devise a structured approach of networking and negotiation skills with due diligence to ensure closure
Create merchant EMI offers Credit Card portfolio across categories like Travel, Consumer Durables, E-com etc
Campaign Management-ability to negotiate brand visibility and cost for both ATL and BTL campaigns along with the partner
Evaluate & drive promotional plans to ensure that they are consistent with product line and partnership’s strategic objective •E2E implementation of the Credit card promotions with the partners
End to End Partner management and engagement
Campaign fulfilment
Secondary Responsibilities
Evaluate and drive promotional plans to ensure alignment with product line and partnership strategic objectives.
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