Lead Generation Specialist, APAC-EEMEA

Business Title: Lead Generation Specialist, APAC-EEMEA Job Summary: Mastercard offers an expansive, diversified portfolio of value-added services to power growth for our partners by making commerce smarter, more personal, and more secure. Mastercard Services is a fast-growing, key differentiator for Mastercard, powered by proprietary data, advanced technology and modeling, and unique expertise. This role will support Mastercard Services with lead identification, qualification, outreach coordination, and meeting scheduling for authorized regional sales teams. As Mastercard Services continues to build and expand our relationships into new industries and buying centers, this role will be responsible for both inbound lead management / follow-up and outbound cold outreach activities (email, social media / LinkedIn, cold calls) for supporting the outreach to identified customer profiles / senior decision-makers at enterprise organizations, assist the regional sales team in booking the meetings with qualified personas to evaluate the business opportunities for Mastercard Services. This role will be exposed to the broad Mastercard Services product set and collaborate with cross-functional teams and the Services B2B Marketing team of which this role is part.

Services is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services. This position is for Individuals who are motivated to grow and develop within Mastercard over the longer term and who thrive in a fast-changing, enterprise environment.

Key Responsibilities

• Execute multichannel outbound outreach (email, LinkedIn, selective phone outreach) and manage inbound leads occasionally

Support outreach campaigns across European market and coordinate meetings with qualified leads, under the direction of regional sales team.

• Assist in preparing the high-quality, BANT-aligned documentation opportunities and consistently tracking the outcome of the activities undertaken.
• Act as a point of internal contact for assigned divisions, capability areas, and buying centers, while remaining flexible to support wider team priorities