Lead Associate - Business Analyst

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

About the team

The strategy team at Myntra leads the development of long-term strategy for the company and its business units. By leveraging fact-based analyses, consumer insights and market intelligence, the strategy team identifies strategic focus areas and influences strategic and operational decisions for the company. The team works directly with the CEO and senior business leaders. The team also collaborates with leaders across functions to ensure seamless execution of recommended strategic initiatives. Roles & Responsibilities

• The BA can expect to have a panoramic view of the business and work at the intersection of Analytics, Business and Strategy. Execution with the team manager, will enable incumbent to gradually take more ownership of business work stream(s)
• Work on external and internal data to derive key strategic insights for the platform
• For high priority problem statements, work with Senior managers the problem scope, identify key hypotheses, define analyses plan and gain agreement on key deliverables and timelines along with leadership
• Lead Market & Competitive Intelligence for Myntra
• Own competition insights from a category, customer, service and capabilities dimension Business Analyst
• Aligning internal categories on market share, and communicating trends to aid categories in decision making
• Analyzing India e-tail trends and estimating the market size by players, category, tiers, etc.