As the Head of Product Strategy & Planning you will be a part of the Emerging Mobility Buisness Unit (EMBU) and will report to the Chief Business Officer, EMBU. In this role, you will be responsible for defining the long-term product vision, product roadmap and strategic positioning of our EV portfolio at VIDA. You will bridge the gap between market research, consumer insights, technological capabilities (battery, powertrain, software) and business goals (P&L) to build the next generation of electric vehicles. You will lead the global product planning team to ensure our products are competitive, profitable and desired by the consumer.
A purpose driven role for you
Your key responsibilities will include, but not limited to:
Strategic Product Planning & Roadmap Development:
● Define the 3-5 year product portfolio strategy and vision, aligned with company goals and market trends. ● Develop a comprehensive product roadmap, prioritizing features, variants, and new platform launches. ● Analyze market trends, competitor activities, and regulatory changes (subsidies, compliance) to identify growth opportunities.
Consumer Insights and Product Definition:
● Translate consumer research and pain points into actionable functional and technical product requirements. ● Define the Unique Selling Proposition (USP) for new products and variants. ● Oversee Product Concept Development through Proof of Concepts (POC) and consumer validation/clinics.
Business Case & P&L Responsibility:
● Build strong business cases for new product developments, including volume forecasting, pricing strategy, and cost structures. ● Take responsibility for the Product P&L (profit and loss) across the product lifecycle. ● Manage the "Design-to-Value" approach to build design to cost
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● Collaborate with R&D, Engineering, Supply Chain, and Marketing, Sales, Service teams to ensure alignment from conceptualization to launch. ● Work with Sales and Marketing to define go-to-market strategies and product positioning.
Stakeholder Management & Team Leadership:
● Present product strategies and visionary innovations to the executive leadership team. ● Lead and mentor a team of Product Managers and Product Planners.
A Day in the life
In this role, you will be responsible for defining the long-term product vision, product roadmap and strategic positioning of our EV portfolio at VIDA. You will bridge the gap between market research, consumer insights, technological capabilities (battery, powertrain, software) and business goals (P&L) to build the next generation of electric vehicles. You will lead the global product planning team to ensure our products are competitive, profitable and desired by the consumer.
Academic Qualification & Experience
Bachelor’s degree in Engineering (Mechanical/Electrical/Automotive) required; MBA from a top-tier institution is highly preferred. Experience: 16-20 years of experience in product management, strategy, or planning, with at least 5 years specifically in the Automobile or Electric Vehicle sector (2-wheeler experience preferred).
Technical Skills/Knowledge
● Industry Expertise: Solid understanding of EV components (battery management systems, powertrain, charging infrastructure, connected features). ● Analytical Skills: Expert in market analysis, business modeling, pricing strategies, and data-driven decision-making. ● Leadership: Proven experience in managing teams and influencing cross-functional stakeholders without direct authority. ● Passion: Strong passion for electric vehicles and sustainable mobility solutions.
Behavioural Skills
● Strategic thinking & visionary leadership ● High Stakes decision making & adaptability ● Communication & Stakeholder influence ● Culture & People competence ● Proactive mindset and operational precision ● Risk taking and innovation mindset
What will it be like to work for Hero
As the world’s largest manufacturer of motorcycles and scooters for the last 25 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 130 million Indians and is now taking over the world with its manufacturing superpower.
If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.
About Hero
Hero MotoCorp, headquartered in New Delhi, India, is the world's largest manufacturer of motorcycles and scooters for 25 consecutive years with ~$5 billion revenue. The Company's global footprint spans 52 countries across Asia, Africa, Europe, Central and Latin America with a customer base of over 130 million. The Company operates eight manufacturing facilities - six in India and one each in Colombia and Bangladesh- along with two Research and Development centres: Centre for Innovation and Technology (CIT) in India and Tech Centre Germany (TCG). Hero MotoCorp is driving the transition to electric mobility through VIDA, powered by Hero.
Strategic alliances with Harley-Davidson and Zero Motorcycles support the design and development of premium and electric motorcycles, respectively. Further demonstrating its commitment to the EV future, the Company has made strategic investments in two- and three-wheeler EV manufacturers, Ather Energy and Euler Motors. Hero MotoCorp is the only Indian two-wheeler manufacturer listed on the prestigious Dow Jones Sustainability Index (D/SI).
Hero MotoCorp's Executive Chairman, Dr. Pawan Munjal, was named to the 2025 TIME100 Climate List of the 100 most influential leaders driving business climate action.
Beyond mobility, Hero MotoCorp is a major global promoter of sports, including golf, football, field hockey, and cricket. Hero MotoSports Team Rally is India's flag bearer in global rally racing.
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