We are looking for a visionary to redefine the way customers interact with eyewear across 2,000+ Lenskart and Owndays stores globally. You won’t just be arranging shelves; you will be designing "Phygital" (Physical + Digital) experiences that convert visitors into buyers.
Your mission is to prove the value of our products through innovative storytelling.
How do you "feel" the lightness of Air eyeglasses without weighing them? How do you instantly grasp the magic of Lenskart Switch? You will design the prototypes, interactive displays, and digital touchpoints that answer these questions.
Key Responsibilities:
Conversion-Centric Design: Develop in-store prototypes and interactive "demos" that solve customer friction and highlight product USPs (e.g., durability tests, weight comparisons).
Digital VM Integration: Strategize the use of smart mirrors, digital signage, and interactive screens to create a seamless journey between online and offline shopping.
Experimental Prototyping: Rapidly iterate on physical installations that educate customers on complex lens technologies or frame functionalities.
Data-Driven Layouts: Collaborate with retail analytics teams to track footfall, heatmaps, and conversion rates, adjusting store "UX" based on performance.
Scalability: Design solutions that are not only innovative but can be modularly deployed across 2,000+ diverse store formats worldwide.
What We Are Looking For:
The "Phygital" Mindset: You understand how a user moves through a space as much as they move through an app.
Problem Solvers: You don't just see a display; you see a conversion funnel.
Tech-Fluency: Comfortable working with electronics, sensors, or AR/VR to bridge the gap between physical product and digital information.
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