Growth Marketing Manager, Amazon Fashion

Amazon Fashion is one of the largest and fastest-growing businesses within Amazon India. Fashion is also one of the most dynamic and competitive categories in e-commerce, requiring continuous innovation across customer acquisition, traffic generation, engagement, and retention.

We are seeking an analytical, customer-obsessed, and highly entrepreneurial Marketing Manager to own one of the most critical functions within the category - Growth & Traffic for Amazon Fashion.

The ideal candidate will combine strong analytical skills with exceptional execution capabilities, thrive in ambiguity, influence large cross-functional teams, and demonstrate a relentless bias for action. This role requires deep understanding of customer behavior, traffic channels, marketing experimentation, and performance measurement.

Key job responsibilities Traffic Ownership & Growth Strategy

• Own end-to-end topline traffic growth for Amazon Fashion, including customer visits (RCVs), glance views (GVs) and share of site growth.
• Serve as the category advocate with central marketing teams.
• Develop quarterly and annual growth plans, identifying key traffic opportunities, risks, and investment priorities.
• Develop traffic strategy and own execution plans for High Velocity Events, including central sale events (ARTs) and category specific tier-1 events (eg- Wardrobe Refresh Sale).
• Own category marketing investments across performance marketing, sale events, customer promotions, and emerging growth channels, continuously optimizing ROI and business outcomes.

Traffic Channel Optimization

• Build deep expertise across all traffic-driving mechanisms, including internal and external traffic channels.
• Identify and scale high-impact traffic drivers while continuously optimizing channel efficiency and effectiveness across paid channels like Associates, Paid Search, Paid Social, messaging channels etc.
• Partner with channel owners to influence roadmap, improve customer experience, and unlock incremental traffic opportunities for Fashion.
• Own traffic initiatives for priority customer segments including Prime, Premium, Gen-Z, and New-to-Amazon customers.
• Identify, pilot and scale new traffic and customer acquisition opportunities, like AI-led discovery experiences, Answer Engine Optimization (AEO), social commerce etc.

Experimentation & Performance Analytics