Growth Management- DGM/ GM

About Paytm Group:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space.

Responsibilities:

• Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products.
• Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention.
• Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation.
• Collaborate with product, and engineering teams to launch and refine growth initiatives.
• Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders.
• Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach.
• Implement user feedback loops to improve user awareness, product experience and increase conversion.
• Focus on increasing repeat investments and enhancing overall investor lifetime value.

Requirements:

• Experience in growth marketing, product growth, or related roles.
• Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors.
• Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms.
• Hands-on experience with A/B testing and experimentation frameworks.
• Prior experience or understanding of user acquisition, engagement, and retention strategies specific to insurance or financial service products is highly preferred.