growth and business - max and wallet

you will be the hands‑on driver of our wallet and max (rent & education) growth initiatives. working closely with product, design, marketing, and rewards teams, you’ll take strategic briefs, execute end‑to‑end campaigns across all in‑app channels, and own a/b tests to optimize for business KPIs.

- campaign creation, execution and monitoring:

• launch and optimize campaigns across in‑app banners, push notifications, email, and other owned channels, tied to business objectives.

• devise innovative growth campaigns that have the potential to shift baselines on the metrics you own

• track your charter’s / lob’s daily / weekly performance like a hawk and be on a continuous lookout of every incremental optimisation opportunity or any red flags that bubble up

- a/b testing & optimization:

• design, implement, and analyze a/b tests—from hypothesis through to rollout recommendations.

• surface learnings and iterate quickly to drive continuous uplift.

- truth seeking and user understanding:

• dig deep into metrics, data, and user feedback to understand what is genuinely driving or stifling growth. you need to be committed to finding the truth, regardless of preconceptions or assumptions.

• analytical rigor will be an essential part of your role as you analyze data to get insights, build hypotheses, identify opportunities and measure success of experiments conducted

• use mixpanel (or equivalent) and basic dashboards / sql queries to track campaign performance and user behavior.

• track your core kpis (e.g., activation rates, wallet loads, rent‑payment transactions, re‑engagement) with the help of analytics team