Group Product Manager-GI Prima-Mumbai

Group Product Manager – GI Prima

Abbott India Limited

MAIN PURPOSE OF THE ROLE

We are looking for a dynamic and analytical marketing professional to join our Gastroenterology team as a Group Product Manager. The role will be responsible for driving brand performance through insightful market analysis, strategic planning, and flawless execution of marketing initiatives for a mid-sized brand portfolio.

MAIN RESPONSIBILITIES

• Identify emerging market trends, customer needs, and competitive dynamics to uncover growth opportunities.

• Analyze market, sales, and customer data to generate actionable insights and support informed decision-making.

• Develop and implement impactful brand strategies and annual marketing plans aligned with business objectives.

• Own end-to-end execution of brand initiatives, ensuring timely and effective implementation across channels.

• Conceptualize, design, and drive innovative marketing campaigns with a strong focus on field activation and on-ground execution.

• Partner closely with the sales team to ensure seamless translation of brand strategies into customer-facing activities.

• Conduct regular field visits to engage with healthcare professionals and the field force, gathering first-hand insights to refine brand plans and enhance execution excellence.

• Track campaign effectiveness, monitor key performance metrics, and recommend optimization opportunities to maximize brand growth.

Candidate Profile Requirements