EXECUTIVE N - WOOD FINISHES

External Job Description

Business objectives

• Assist the dealer network in driving sales value and volume for Wood Coatings

• Generate demand for wood coatings by means of organizing activations, samplings and trainings to stakeholders like contractors, applicators etc.

• Expand the network for wood coatings through integration with retail, projects and services team by means of sharing of leads

• Drive growth by targeting and engaging with certain specific stakeholders who deal exclusively with Wood coatings like furniture manufacturers

Stakeholder Management

• Conduct shop meets on new wood coatings to promote growth in the market

• Drive sales by engaging with contractors and architects by means of product trainings and activations

• Ensure effective implementation of various promotional schemes and displays for all stakeholders like contractors, dealers etc.

• Resolve dealer and consumer complaints with respect to wood-coatings and ensure closure within benchmark timelines

Market Intelligence

• Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-à-vis products in market.

• Devise ways in which the product strengths can be communicated to the consumers and influencers

Qualifications

Essential