Demand Generation Leader L1

Roles and Responsibilities

• Conceptualize, Execute and Lead the Demand Generation function and be the growth engine for BU sales efforts globally • Drive the direct and indirect pipeline growth initiatives • Setup & run an efficient inside sales function • Work with sales team in growing/supporting their market & customer conversations and as well helping them start the new ones. • Run other demand creation initiatives like campaigns, events, roadshows, partner/alliance GTM etc. Program Management of Campaigns • Identifying key solution offerings to take to market and GTM for the same - Working with the sales team in defining the target customer list for each campaign • Managing third party marketing agencies leveraged for executing marketing campaigns • Measuring outcomes and looking at continuous improvements Stakeholder mapping and Opportunity Management • Understand the key decision makers in the customer organization – executive sponsor, technical buyers, economic buyers and influencers to create a stakeholder mapping and communication plan for short-listed solutions and proposed campaigns • Track and manage the leads to generate qualified opportunities Sales Enablement • Working with the global sales team in identifying account plans and chase strategy for new business • Supporting key customer interactions in an opportunity and bringing in the right stakeholders for each meeting • Traveling to each geography on a periodic basis for planning and interlock with the sales teams and for specific opportunities as needed White Spaces • Identifying geographical regions or service lines where market penetration is very low and working with internal teams in coming up with strategy and campaigns to address this. Competence building • Work across all SLs and BU groups to create knowledge base of all solutions, capabilities, offerings and case studies. • Regularly update this knowledge base and feed to the GTM engine within demand generation team and as well the sales teams globally.

Prior Experience • About 8 – 10 yrs of experience in marketing, pre-sales or sales function. Good understanding of Wipro’s service portfolio, value propositions & differentiators across all service lines and other groups. Outstanding leadership and communication skills • Polished verbal and written communication style. • Ability to drive consensus among internal stakeholders towards focused goal. • Comfortable in interacting with and presenting to executives and senior business leaders Excellence in strategic and analytical thinking • Excellence in Business analysis to address customer problems and quick analytical thinking Self-Guided Attitude • Qualified candidates will understand how to produce results when working in challenging client environments and/or new business areas. • Willingness to go beyond the stated scope and facilitate the best outcome.