Custom Software Engineer

Project Role : Custom Software Engineer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Journey Optimizer Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education

Summary:

• The ideal candidate will have strong hands-on experience in designing, configuring, and optimizing customer journeys, working with event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels.
• A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications are optimized for performance and user experience.
• This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, especially Real-Time CDP, segments, and schema/XDM constructs, along with a keen eye for journey orchestration best practices.

Roles & Responsibilities:

• Design and implement multi-step, personalized journeys using Adobe Journey Optimizer
• Collaborate with AEP specialists to ensure correct data ingestion, identity stitching, and profile activation
• Integrate AJO journeys with channels like Email, Push, SMS, and In-App Messaging using Adobe or third-party connectors
• Create and manage journey versions, test logic paths, and perform QA/UAT of journey outcomes
• Optimize journeys using performance insights and business KPIs
• Work with stakeholders to translate marketing and business goals into Automated journeys
• Support integration with Offer Decisioning, where applicable
• Maintain journey documentation, technical flowcharts, and user guides
• Collaborate with cross-functional teams (analytics, content, development) to ensure end-to-end delivery
• Expected to perform independently and become an SME.
• Contribute in providing solutions to work related problems.
• Engage in continuous learning to stay updated with the latest technologies and best practices.

Professional & Technical Skills: