Understand external digital world - specifically new technologies, trends and applications
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Identify best practice, benchmarking and potential partners and collaborators for developing and implementing digital solutions
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Support the integration of joined-up digital touchpoints, E2E journeys and data management into the CRM Strategy
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Develop a Castrol digital roadmap for CRM within sales and service areas
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Work in partnership with development team to prioritise, co-develop and deploy digital products for market rollout
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Understand bp guidelines (I&E, Digital Security, GDPR), financial frameworks and processes to recommend the right approach for delivering the required solution
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Work with PU teams to activate, scale and manage digital touchpoints
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Identify the right KPIs and track delivery for MVP and for transfer to BAU organisation
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Work within relevant teams to ensure digital technologies are used and applied as required
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Act as an interface with wider technology team to ensure Castrol leverages existing capabilities and standard process and for driving transformational change
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Work with PU business customers across Automotive, Industrial and GME teams to integrate digital touchpoints into seamless customer journeys
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Offer development & Innovation experience – in particular where enabled through digital touchpoints
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Digital marketing/CRM experience
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Skills & Proficiencies
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Development of Digital Marketing Activities: Mastery
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Project and Relationship Management: Mastery
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Generating and applying insights – Skillful
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Customer experience metrics – Skillful
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Customer journey mapping – Mastery
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Travel Requirement:
Negligible travel should be expected with this role
Relocation Assistance:
This role is eligible for relocation within country
Remote Type:
This position is not available for remote working
Skills:
.
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
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