Creative Designer - Team Lead - Paytm Ads

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

About the team:

Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

About the Role:

We’re seeking a Creative Designer to own and drive the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem. As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives.

Key Responsibilities:

Creative Direction & Execution Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns. Translate briefs into strong visual concepts aligned with brand and campaign goals. Team & Stakeholder Management Manage and mentor a team of junior designers, providing feedback and quality control. Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines. Cross-Platform Visual Communication Design marketing collaterals including case studies, sales decks, social media creatives, and video assets. Work on campaigns tailored for both merchants and consumers across categories. Creative Testing & Performance Optimisation Lead bi-weekly A/B testing of creatives and derive learnings from ad performance metrics like CTR and ecpm. Process & System Design Contribute to developing creative guidelines and templates for Paytm’s self-serve ad platform. Streamline design processes and maintain consistency in visual language.

Qualifications:

-8–10 years of experience in creative or visual design, with at least 1–2 years in a lead or managerial role. -Strong portfolio showcasing marketing collaterals, digital banners, video snippets, and ad creatives. -Proficiency in tools like: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) & Figma -Basic knowledge of motion/animation is a plus. -Experience working with cross-functional teams and stakeholders. -Proven ability to deliver high-quality work under tight deadlines. -Excellent communication and project management skills.-Experience working with external clients or brand teams. -Preferred: Background in ad-tech, digital marketing, or performance marketing.