Content Marketing Specialist (12-month contract)

About the Group/Team

CJKI is the group responsible for making Canva feel like a local product in four of its most dynamic markets - China, Japan, Korea, and India. We sit within Canva's International Supergroup, whose mission is to empower those closest to our international customers to drive Truly Local growth across our top 40 markets.

Our group operates with genuine autonomy, building in-market functions across marketing, product, engineering, data, and user voice - with the support of Canva's central teams behind us.

India is one of our most active and ambitious subgroups, with growing teams in SEO, marketing, and product all working toward the same goal: making Canva indispensable for Indian creators, educators, and businesses, and growing our active user base in the country.

About the Role/Specialty

This is a opportunity to help build Canva's marketing presence for Indian users across touchpoints. You'll plan & create content that shows up where Indian users actually are: on Canva's homepage, in the product itself, on their social feeds, and on YouTube where hundreds of millions of Indians search for how-tos, tools, and inspiration every day.

You'll work closely with the India Marketing team, with clear direction and room to develop your craft. This isn't a single-channel role - you'll stretch across planning content, writing scripts, writing product interface copy, producing content, coordinating with agencies to make production-heavy content, and CMS management. You will get a real view of what full-funnel content marketing looks like in one of the world's most exciting digital markets.

What you’ll do (responsibilities)

- Plan content across touchpoints - from a social ad to a YouTube tutorial to a product surface - so every piece of content is shaped for the context in which it lands.

- Script & produce a bank of short-form video content for multiple touchpoints - so the Marketing team always has fresh, tested content to work with.

- Brief and coordinate with external agencies or internal creative teams to make production-heavy content, specially video content.

- Experiment with new content formats for Canva's product surfaces - including the homepage, landing pages and other surfaces, such as highlights, videos, learning cards, etc.

- Manage end-to-end content execution - content scheduling, CMS uploads, A/B tests across platforms and surfaces.