Category Head - Hearing Aids (D2C Electronics)

Lenskart is building out its Hearing Aids business as a new consumer category, extending its playbook of making health & wellness devices affordable, accessible, and desirable — the same way it disrupted eyewear. We're looking for someone to own and lead this category end-to-end: from product and commercial strategy to compliance and go-to-market execution.

This is a high-ownership, build-from-the-ground-up role for someone who thinks like a founder inside a large consumer organization.

What You'll Own

• Category & Business Leadership: Own the Hearing Aids P&L — pricing, margins, growth targets, and category roadmap.

• Consumer & Product Strategy: Bring strong consumer thinking to define product-market fit — device selection, features, and positioning for the Indian market.

• Commercial & Marketing Strategy: Drive demand generation, pricing strategy, and marketing calendar in partnership with brand/marketing teams; identify the right consumer segments and channels.

• Compliance & Licensing: Navigate and own regulatory requirements for hearing aids/medical electronics in India (CDSCO/BIS/import licensing as applicable) — ensuring the business scales without compliance risk.

• Vendor & Sourcing Strategy: Build and manage relationships with device manufacturers/OEMs (domestic or import), evaluate technology partners, and negotiate commercial terms.

• Cross-functional Execution: Work closely with retail, supply chain, marketing, and store teams to integrate hearing aids into Lenskart's omnichannel network.

• P&L Ownership: Be accountable for unit economics, category profitability, and scale-up milestones.

What We're Looking For

• 5–10 years of experience in D2C consumer electronics, wearables, or hearing aids/medical devices, with clear exposure to business/commercial roles (not purely technical/R&D).