via Career pages·4d ago

Business Unit Marketing Head I

HCLTech

Full-timeOn-site

Location:Gautam Buddha NagarType:Full-timePosted:4d ago

Product Marketing for one of the modules of AI Force, HCLTech’s GenAI service-transformation platform for IT and Business Operations. In this role, you’ll define and execute the go-to-market strategy for the AI Force module, driving our mission to lead the services-transformation market. Collaborate with Product, Sales, and Presales teams, with direct reporting to the Global Head of AI/GenAI Marketing and dotted-line accountability to the Business Head.

Product Marketing Strategy:

Develop and execute the product marketing strategy for the AI Force module, refining the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness.

Product Launch Leadership:

Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging, and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders.

Positioning & Messaging:

Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that demonstrate how AI Force drives service transformation for clients.

Integrated Marketing Campaigns:

Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation, accelerate pipeline, and increase product adoption.

Account-Based Marketing (ABM):

Develop and own the ABM strategy for strategic accounts and partners, leveraging 1:1 and 1:few programs to maximize engagement and influence.

Performance Measurement & Analytics:

Measure and report on marketing and GTM program performance, evaluate campaign effectiveness, and provide data-driven insights and recommendations for continuous improvement.