Business Marketing Analyst

digital-first, data-driven marketing professional to lead ABM campaign execution, multi-channel reporting and audience intelligence for North American semiconductor accounts. This role requires someone who can interpret campaign performance, present actionable insights to sales and leadership, manage web and social content and collaborate seamlessly across marketing, design and business teams to deliver measurable impact.

Key Responsibilities

Campaign Management & Reporting

• Create and manage targeted ABM campaigns on platforms such as 6sense and Influ2 with a focus on North American accounts.
• Interpret multi-channel and programmatic campaign metrics to maintain performance trackers and consolidated reporting dashboards.
• Deliver detailed post-campaign reports presenting a 360-degree account view covering engagement, pipeline influence, insights, and recommendations for sales and leadership stakeholders.

Digital & Web

• Develop and manage web content for sector-specific pages and microsites, with a focus on SEO optimization to enhance organic visibility.
• Monitor website performance and audience engagement data to inform content and campaign strategy.

Content & Social Media

• Create and manage social media content including LinkedIn posts, campaign messaging, event promotions, and executive amplification content.
• Coordinate with design and video teams to brief, script, and deliver sizzle reels, executive snippets, and campaign creatives.

Event Marketing Support

• Support event marketing execution including messaging, emailers, social promotions, booth branding, and collateral in coordination with the events team.

Stakeholder Coordination

• Work cross-functionally with sales, leadership, marketing, design, vendors, and external stakeholders to ensure timely communication, alignment, and execution across multiple projects simultaneously.