Brand Manager

Roles & Responsibilities:

• Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth.

• Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health.

• Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels.

• Create communication briefs for agencies and cross-functional teams, and manage the annual communication and content calendar.

• Drive the development of impactful brand communication aligned with business and brand objectives.

• Monitor and optimize campaign performance, digital KPIs, and marketing effectiveness to achieve volume and market share targets.

• Lead consumer research and insight generation to support innovation, product development, and marketing initiatives.

• Collaborate with Product Planning and Product Development teams on new product launches, product enhancements, refreshes, and variant introductions.

• Work closely with Sales, Regional, and Sales Planning teams to execute market-specific initiatives, align demand forecasting, and support business goals.

• Track competitive activities, market trends, and consumer behavior to recommend strategic interventions and category growth opportunities.

• Manage brand budgets effectively, ensuring optimal allocation of resources, strong governance, and maximum return on marketing investments.