Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth.
Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience.
Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success.
KEY RESPONSIBILITIES
Develop and execute long-term marketing strategies that align with global and area objectives.
Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development.
Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities.
Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI.
Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution.
Lead development of marketing insights/slides for annual planning, business reviews and LBE.
Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment.
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Ensure marketing compliance with all legal and regulatory requirements.
Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness.
Lead innovation efforts, piloting new marketing approaches and evaluating their potential for scale.
Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team.
QUALIFICATIONs & EXPERIENCE
Bachelor’s degree in business management, Science or other relevant fields. Advanced Degree such as MBA a plus.
10 to 15 years’ relevant experience in Marketing or Brand Management, preferably in the pharmaceutical, medical device or consumer health industry.
Proven track record in developing and executing integrated marketing plans, preferably with omni-channel marketing experience.
More than 5 years of managerial experience with strong leadership capability. Ability to motivate and coach a team of marketing professionals.
Proven ability to influence senior-level stakeholders and skillfully communication with insights and data.
Excellent communication skills and the ability to influence, lead, negotiate, and work effectively at all levels. Strong collaboration skills with cross-functional stakeholders.
Familiar with MS Office Suite of Products (PowerBI, MS Teams, Excel, PPT) and CRM platforms (Veeva Vault, Salesforce etc.).
CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE
Lead long-term marketing planning within a local market.
Lead alignment efforts with marketing with sales, medical, and commercial teams.
Use advanced analytics to optimize marketing execution.
Allocate and optimize marketing budgets.
Manage and mentor marketing professionals at different levels.
KEY COMPETENCIES
Customer centricity
Insights-driven
Brand building & strategy
Product marketing
Developing self & others
Commercial acumen
Effective communication & influence
Executional excellence
Digital engagement
Advertising and/or HCP marketing
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