Associate, Digital Product Manager, Consumer Banking Group

Business Function

DBS Consumer Banking Group is committed to helping customers achieve their financial goals across different life stages. As a leading bank in Asia, DBS offers a comprehensive range of products and services including deposits, investments, insurance, mortgages, credit cards, and personal loans. The focus is on delivering relevant financial solutions tailored to customer needs through innovation, technology, and data-driven insights.

Job Purpose

The Associate - Digital Product Manager in the Digital Onboarding team will contribute to digital initiatives across retail banking products, with a focus on enhancing the digital onboarding experience for Savings Accounts. The role involves supporting the conceptualization, design, and launch of innovative financial products while enhancing customer experience and driving business growth.

Key Accountabilities

- Product Development and Innovation:

• Support the development and launch of customer-focused financial products, especially for Savings Account Onboarding

• Collaborate with cross-functional teams to execute product strategies effectively

- Digital Transformation and Customer Experience:

• Work with technology teams to enable digital-first solutions and seamless customer journeys for Savings Account Onboarding

• Incorporate customer insights to improve product features and usability within the onboarding funnel

• Market Analysis and Strategy

• Conduct market and competitor research to identify trends and opportunities in digital onboarding

• Contribute to data-driven strategies that support product performance and business goals