Assistant Relationship Manager-Liabilities

Job Requirements

Role/Job Title: Assistant Relationship Manager-Liabilities

Business: Retail Banking

Function/ Department: Rural Banking

Place of work: PAN India Rural Locations

Job Purpose:

The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to support Relationship Manager in penetration of liabilities business in Rural markets through lead generations and account opening as per needs of customer . The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.

Roles & Responsibilities:

• Lead Area Mapping in the catchment and maintain accurate and timely daily activity / Sales reports

• Prepare Wish list of customers through cold calling and promotion activities to drive awareness about the bank and products across the catchment area

• Ensure completion of account opening formalities with strict adherence to KYC norms (Field verification Mandatory)

• Engage customers with multiple products at the time of account Opening (viz: Mobile banking / Net banking registration / RD- FD activation)

• Ensuring account activation and subsequently maintaining the health of account

• Ensure superior customer service to capture larger wallet share of population

• Spearhead resolution of customer queries and issues