Meesho Mall is Meesho’s branded commerce business, focused on building a trusted destination for branded products across categories for users.
We are chasing a goal to acquire wallet share of a user on branded items. It is a rocket-ship within Meesho that has been growing super fast YoY
About the Role
Meesho is building one of India's largest distributor networks to enable faster deliveries, lower shipping costs, and deeper brand penetration across the country.
As a Distributor Onboarding Lead (AM – Operations), you will own the complete journey of expanding Meesho's distributor network—from identifying potential distributor partners to successfully onboarding and activating them. This is a high-ownership, field-intensive role that requires strong business development, negotiation, and relationship management skills.
You will work closely with brands, distributors, and internal cross-functional teams to build long-term supply infrastructure that powers Meesho's next phase of growth.
This role is field-first. Candidates should expect to travel extensively, spending approximately 3 out of every 4 weeks on the ground across different cities and states.
What you will do:
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Distributor Lead Generation & Market Mapping
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Identify and map high-potential distributors across FMCG, Personal Care, Home, Fashion and other relevant categories.
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Build a strong pipeline through market visits, referrals, industry networks, trade associations and cold outreach.
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Continuously expand Meesho's distributor network across priority geographies.
End-to-End Distributor Acquisition
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Own the complete distributor onboarding lifecycle—from first contact to commercial closure.
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Conduct in-person meetings with distributor owners and decision-makers to pitch the Meesho opportunity.
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Evaluate distributor capabilities including infrastructure, financial strength, serviceability and operational readiness.
Commercial Negotiation & Closure
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Negotiate commercials and partnership terms with distributors.
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Drive stakeholder alignment across brands, distributors and internal teams to ensure timely closures.
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Resolve onboarding bottlenecks and accelerate go-live timelines.
Network Expansion & Activation
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Partner with brands to identify priority expansion markets.
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Ensure newly onboarded distributors are operationally ready and successfully activated.
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Track onboarding funnel, conversion metrics and activation milestones.
Stakeholder Management
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Build strong relationships with distributor owners, promoters and senior leadership.
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Collaborate with Brand, Operations, Supply Chain and Analytics teams to execute expansion plans.
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Act as the primary point of contact throughout the onboarding journey.
Market Intelligence
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Develop a strong understanding of regional distributor ecosystems.
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Track competitor distributor strategies, market dynamics and expansion opportunities.
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Bring insights that improve Meesho's distributor acquisition strategy.
What you will need:
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Experience
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2–6 years of experience in Business Development, Distributor Development, Channel Sales, Supply Expansion or Merchant Acquisition.
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Experience working with FMCG, consumer brands, retail distribution, B2B commerce or marketplaces is preferred.
Preferred Backgrounds
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Distributor/channel development roles in FMCG companies.
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Professionals with experience onboarding distributors, dealers, wholesalers or large retail partners.
Skills & Attributes
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Strong negotiation and relationship-building skills.
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Comfortable engaging with business owners, promoters and senior decision-makers.
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High ownership with the ability to independently drive closures.
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Excellent communication in English, Hindi and regional languages (preferred based on territory).
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Strong analytical and problem-solving mindset.
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Working knowledge of Excel and CRM tools.
Travel Requirement
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Extensive travel is mandatory.
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Candidates should be comfortable spending approximately 75% of their time (3 out of every 4 weeks) travelling across cities and states to identify, evaluate and onboard distributors.
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Flexibility to relocate temporarily based on business priorities is an added advantage.
Why Join Us?
This role offers the opportunity to build supply infrastructure at national scale. If you enjoy solving real-world business problems, travelling extensively, negotiating with entrepreneurs, and creating long-term impact by building networks from scratch, this role provides a unique platform to do so.
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.
Our Mission
Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.
We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.
Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.
Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.
We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.
To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.
At Meesho, we are committed to creating an inclusive and accessible workplace where every individual can thrive. In compliance with the Rights of Persons with Disabilities Act, 2016, we uphold the following principles:
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Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.
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Accessible Workplace: Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.
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Inclusive Hiring Process: We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.
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Career Growth: We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.
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Support & Confidentiality: A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.
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Awareness & Inclusion: We conduct awareness programs to promote a culture of inclusivity across the organization.
Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.
Know more about Meesho here : https://www.meesho.io/
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