At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
www.godrejindustries.com
About the role
If you live and breathe social media and the digital ecosystem, know exactly which creator is about to rule the charts before the algorithm does, and believe great brand stories deserve great digital storytelling, this role is built for you.
GIG's Corporate Brand & Communications team is one of the most respected and high-performing communications functions in the country, working across a portfolio of iconic Indian brands and categories ranging from FMCG, real estate, and agriculture to finance and chemicals, across leading companies including GCPL, Godrej Properties, Godrej Fund Management, Godrej Capital, and Godrej Agrovet. As Digital PR Associate, you will be at the heart of how these brands show up across the digital and creator economy, shaping conversations, building partnerships, and bringing fresh, culturally sharp ideas to life.
This is a high-octane, high-visibility role for someone who is digitally native, deeply networked, and ready to help build the digital reputation of brands across diverse sectors.
Key Responsibilities
Lead and manage relationships with external digital PR partners, content creators, and key opinion leaders (KOLs) across the GIG ecosystem
Drive ideation and strategy for digital PR campaigns spanning multiple GIG group brands, ensuring each has a distinct, culturally relevant digital voice
Stay ahead of the curve on platform trends, creator economy shifts, and emerging digital formats, and translate these into actionable brand opportunities
Collaborate closely with brand, marketing, and performance teams to align digital PR efforts with broader brand and business objectives
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Build and nurture a strong, credible network of content creators and influencers relevant to GIG's businesses
Support measurement and reporting of digital PR impact, bringing a data-informed lens to creative ideas
Qualification:
Graduate/ Postgraduate from a reputable institute.
Experience:
Experience in communications, digital PR, influencer marketing, or brand strategy roles
Key Skills:
A strong understanding of the digital landscape, performance marketing fundamentals, and how digital PR fits into the broader brand and marketing mix
An established network of content creators, influencers, and KOLs, with the relationships and credibility to open doors
Sharp writing and communication skills — confident in both formal stakeholder communication and the informal, platform-native language of digital culture
A genuine pulse on new-age campaigns and what's working (and what's not) in the industry, with the ability to translate that into ideas for GIG brands
Strong collaboration and negotiation skills, with the ability to work seamlessly across multiple brand teams and external partners
Who You Are
You're agile, curious, and ambitious, with a can-do attitude. You bring your whole self to work, you're bold with ideas but humble enough to listen and learn, and you genuinely care about doing meaningful work. You're looking for more than a job — you want to be part of an organisation with purpose, one that's crafting tomorrow and shaping the country's growth story, while giving you the space to bring fresh, modern thinking to the table.
Work Experience 6–8 years
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
2 months paid leave for secondary caregivers
Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocacy
Persons with Disability (PwD) care
We are selfish about your wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms.
https://www.godrejcareers.com/benefits/
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.
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