Area Manager-Digital Marketing-Marketing Analytics

Marketing Analytics & Reporting Consultant – Banking Domain

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

Key Skills (Required):

• Marketing Analytics & Banking domain expertise

• Power BI (mandatory) – dashboarding & visualization

• SQL & Python (must-have) – data extraction & advanced analytics

• Alteryx (good to have) – workflow automation & ETL

What You’ll Do:

• Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain.

• Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.

• Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.

• Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.

• Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience

• Clearly communicate analysis as presentations to technical & non-technical groups