Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc.
Directly responsible to drive Aerocity User Experience in physical space and online forums to strengthen GMR Aerocity Brand Perception and drive Footfall and Sales revenue for various stores in GMR Square by driving Events Activations, Social Media, Aerocity Magazine, Concierge Services and various other online and offline channels in an integrated manner.
Drive Aerocity Marketing Partnership Program by building brand alliances and marketing partnerships with GMR Aerocity Hotels, Officer Developers, Retail Stores etc. to position GMR Aerocity Brand and generate ancillary revenue opportunities – on-ground events & activations, website, GMR Aerocity Live magazine, Social Media handles, WhatsApp and other digital marketing assets.
KEY ACCOUNTABILITIES
Accountabilities
Key Performance Indicators
Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity – Offices, Hotels etc. including creation of Marketing Brochures, Project Microsites, Audio Visual marketing collateral, Outdoor, print and Social Media campaigns
Quality of Marketing Collateral
Customer Reach
Engagement
Drive Aerocity Marketing Communication and engagement plan
Customer Reach/ No. of followers across platforms – Digital, On-ground
Customer Engagements
Return on Marketing Spend
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Driving and Monetization of Marketing Assets - website, GMR Aerocity Live magazine, Instagram and Linkedin handles, WhatsApp etc
Revenue Generated Planned vs Actual
Customer Enrolments in Aerocity Loyalty Program
Number of new Marketing Partnerships/alliances
Revenue generated through Aerocity Partners as % of total Marketing Asset Monetization Revenue
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Oversee and drive the Annual Aerocity Events & Activations calendar
No. of BTL activations, collaborated events executed on-ground as per conceptually planned and with all commercial/contractual documentation is in order
Design, implement, maintain and deliver all requisite systems & processes required for effective delivery of above accountabilities including Operating budgets, SOPs, Record keeping, MIS, Trainings
Number of processes standardized, compliance to SOPs, timely delivery of MIS and Trainings, performance vis-à-vis budgets
Interfacing with key external stakeholders as listed below
No of new contacts/ alliances established
Aligning key internal stakeholders as listed below
Engagement score and No of interactions and engagements
KEY ACCOUNTABILITIES:
•Drive marketing function for upcoming Commercial Office and Hotel projects
•Drive Aerocity Marketing Communication and Engagement plan
•Monetization of Digital and other Marketing Assets
•Oversee and drive the Annual Aerocity Events & Activations calendar
•Design, implement, maintain and deliver all requisite systems & processes required for effective delivery of above accountabilities
EXTERNAL INTERACTIONS
External
Sales and other relevant teams of Aerocity Premium and Luxury Hotels, F& B and Retail Stores
WhatsApp and digital marketing Agency
Marketing Agencies
Event & Activation agencies
Other relevant Vendors and Consultants
INTERNAL INTERACTIONS
Internal
ALD Leasing Teams
Aerocity Operations and nominated Facility Management Company
GMR Corporate Communications
Aerocity Guest Relations & Customer Service
Airport Retail and Guest Relations Team
Interaction & coordination with all internal departments – Design, P&C, Finance, SPG, MAG
FINANCIAL DIMENSIONS
Office Leasing of 0.75 msf over next 2-3 years with Revenue Potential of ~INR 175-200Cr and Asset Value of ~INR 1400-1500Cr
Marketing Asset monetization: 30 Cr over next 5 Years.
Customer Reach/ No. of followers across Digital platforms: 10 Lac customers over next 5 Years
EDUCATION QUALIFICATIONS
Bachelor Degree
Preferably MBA (Marketing/Strategy/ Finance)
RELEVANT EXPERIENCE
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EXPERIENCE: At-least 10+ relevant experience in
•Digital marketing and monetization
•Events & Activations
•Content Management
•Knowledge and experience in Commercial Real Estate and/ or Hospitality will be an advantage
•Skilled in Networking and Relationship building, ability to Open Conversations
•Ability to ideate and incubate new ideas
•Collaborate & Manage teams
COMPETENCIES
Teamwork & Interpersonal influence
Stakeholder Focus
Planning & Decision Making
Execution & Results
Networking
Personal Effectiveness
Social Awareness
Strategic Orientation
Problem Solving & Analytical Thinking
Entrepreneurship
Capability Building
Lease and Revenue Management (Proficient)
Tenant Acquisition (Proficient)
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