Acquisition & Engagement Manager

Job Requirements

About the Role

The Acquisition & Engagement Manager in Branch Banking is responsible for supporting branch launches and events within the assigned region or zone. The role focuses on acquiring targeted customers, delivering exceptional and personalized service, and building strong customer relationships. Additionally, the role involves driving below-the-line (BTL) marketing activities to contribute to the overall objectives of the branch banking channel.

Primary Responsibilities

• Conceptualize and execute micro-marketing events for mapped branches and corporate clients as per defined frequency.

• Identify and develop a vendor network to ensure quality and cost-effectiveness for all events.

• Generate high-quality leads for the acquisition team.

• Drive planning and execution of on-ground events to enhance customer engagement.

• Facilitate strong business-to-business relationships between the bank and clients by creating an environment conducive to customer interactions.

• Ideate and leverage multiple channels to identify new business opportunities.

Secondary Responsibilities

• Support regional initiatives and collaborate with internal teams to ensure smooth execution of engagement activities.

• Monitor event performance and recommend improvements for future campaigns.

Education

• Graduate in any discipline.

Experience