Partner Marketing Specialist

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Partner Marketing Specialist

Overview:

The Marketing Specialist leverages partnerships to enhance brand visibility, generate leads, and drive revenue growth via automated activations, comms and campaigns.

Role:

Drive strategy and planning

Develop and execute scale marketing strategies designed to increase partner activations with minimal touch. Gain insight into the partner's market, assist in establishing campaign objectives, and serve as the one-stop shop for any campaigns partner(s) may want to do.

Drive Scale Campaign Adoption Manage comms, social media and digital needs for partners via approved, templated materials. Encourage partners to leverage provided resources to create their own partnership materials and campaigns.

Third-party agency Management Work in conjunction with agencies handling partner campaigns, ensuring high-quality execution, knowledge sharing across initiatives and building a library of best practices.

Lead Client Meeting and Manage Partnership

Conduct meetings with clients to ensure successful campaigns through open communication and mutual understanding regarding the campaign scope and targets. Establish and sustain partnerships while fostering relationships for partner success.

Manage Budget

Supervise the budget for assigned partner marketing activities. Ensure that resources are allocated efficiently to deliver a solid ROI, while ensuring the partner marketing budget complies with Finance guidelines.

Track and Measure Performance to KPIs Evaluate campaigns and activations to identify best practices, benchmarks, and opportunities for improvement, facilitating campaign optimization across partners. Measure campaign success against key performance indicators such as partner activation, engagement metrics, and deal registration.