VP, Growth Marketing

Category-defining tech. Career-defining work.

The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.

Cockroach Labs exists to build what comes next — before the world requires it.

We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.

This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.

The Role

Cockroach Labs is hiring a Vice President of Growth Marketing to lead a unified function that combines pipeline creation, marketing operations, and agentic-led account programs under one team. This is a new role created as part of a broader marketing transformation. You will own everything from digital demand generation and campaign execution to the operational infrastructure, automation platform, and data pipelines that power the marketing engine. This leadership position demands a systems thinker who can tie together demand gen strategy, marketing technology, AI-powered workflows, and a growing account-play motion into a single operating model. A key aspect of this role involves working closely with peers in sales development, field marketing, corporate marketing, the data team, and RevOps to ensure the marketing operations and demand gen functions are aligned with broader revenue goals and company strategy.

You will inherit a team of experienced builders and operators who are already deep into AI-powered workflows: a revenue agent in production pilot, Clay-based account acquisition running across vertical pods, automated SDR sequencing through Outreach and Nooks, and the foundation of a self-serve campaign platform built on our internal AI platform. The infrastructure exists. What we need is the senior leader who ties it together, sets the strategic direction, and scales it. This is not a traditional demand gen leadership role. We are rebuilding the marketing operating model around AI, and the right leader is energized by that opportunity. If your playbook is limited to paid media, MQL targets, and Marketo campaigns, this isn't the right fit. We're looking for someone who thinks in systems, builds with data, and understands that AI is collapsing the cost of marketing execution.