Vice President, Enterprise Content & Channels
Prudential Financial
Job Classification:
Marketing & Communications - Communications
Prudential is seeking a strategic, collaborative and proactive communications leader to serve as Vice President, Enterprise Content & Channels on the Enterprise Communications team. This is an opportunity to shape how employees experience Prudential’s story every day—making enterprise content clearer, sharper, and more compelling across the moments and channels that matter most.
The Vice President, Enterprise Content & Channels will own the enterprise-wide content strategy and shape how Prudential tells its story across internal channels, including the intranet, marquee events with the CEO and Global Leadership Team, enterprise memos, digital signage, and more. This leader will bring strong editorial judgment, a modern channel mindset, and the ability to take calibrated risks to challenge dated approaches, so enterprise content is more effective and engaging.
This role leads the Content & Channels team (>5 people) and is responsible for building and managing an enterprise-wide content plan that supports strategic storytelling priorities. The successful candidate will proactively manage the content pipeline, balance priorities across themes and channels, and spot opportunities to make content more creative, connected, and high-impact - including smart ways to extend stories externally through social media, Prudential Newsroom, and other platforms.
A critical part of the role is setting and maintaining clear editorial standards and governance—while also creating room to experiment, simplify, and raise the bar. This leader will make thoughtful decisions about what content should be elevated, sequenced, adapted, reimagined, or declined so communications are focused, high quality, and built around what employees actually need to know.
The Vice President will also lead the continued evolution of a cohesive, multi-channel strategy that reinforces key messages, reduces redundancy, and improves the employee experience. There is meaningful room to shape the role, test new ideas – including building smarter ways of working and the potential to create new channels such as, but not limited to, an enterprise newsletter.
This leader will use data, insights, and employee feedback to assess channel performance, refine content strategy, and strengthen audience targeting. The role requires someone energized by solving problems, implementing practical solutions, and continuously improving how content shows up for different audiences, particularly during a period of enterprise change.
Qualifications
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