The Business Intelligence and Analytics Lead is a critical role within the Media team, responsible for leading a team of Business Intelligence Analysts and driving data-driven decision-making across the organization. This role requires a combination of technical expertise, analytical skills, and leadership abilities to effectively manage data sourcing, analysis, reporting, and integration efforts. The ideal candidate will have a strong understanding of business intelligence principles, data warehousing concepts, and experience working with BI tools.
The Media Sciences team leads the transformation of Citi’s media investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams.
Responsibilities:
Data Analysis and Reporting: Analyze business data, generate reports, and create compelling data visualizations using business intelligence tools like Power BI or Tableau.
Develop and maintain dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
Data Integration: Lead and design the data integration processes, ensuring data consistency and reliability. Work with external vendors and internal technology teams to navigate data landscape and regulations, sharing agreements, and integrate data from multiple data sources into a centralized data warehouse or reporting environment.
Stakeholder management: Partner with business stakeholders and identify business reporting requirements and business questions from marketing stakeholders and transform them into key metrics and measurement outputs. Ensure data quality and accuracy
Data Analysis and Interpretation: Conduct in-depth data analysis to identify trends, patterns, and insights that can inform business decisions. Communicate findings and recommendations to stakeholders in a clear and concise manner, and provide recommendations for advanced analytics to sharpen business decisioning.
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Leadership and team management: Lead, mentor, and develop a team of business intelligence analysts, ensuring the successful development and implementation of measurement tools. Oversee day-to-day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members.
Vendor Management: Cultivate and lead strategic relationships with key data and media vendors, keeping abreast of latest features and capabilities of BI tools and platforms
Operational Excellence: Oversee the end-to-end project lifecycle, from data collection, data structure and framework, QA, resource and timeline management and deployment. Proactively identify opportunities to enhance reporting processes, tools and analyses. Experience in commercialization and go-to-market for analytics project is a plus
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
Minimum 10+ years’ experience within data analysis, business intelligence, or a related field, either on the client side, agency side or publisher side
Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
Strong proficiency in BI tools and platforms such as Datorama, Tableau Microsoft Power BI.
Solid understanding of data warehousing concepts, data modeling techniques, and ETL processes.
Clear understanding of benefits and limitations of reporting platforms in terms of breadth of visualization options, customizability, interactivity, connectivity to databases, near real-time updates etc.
Experience working with large datasets and relational databases (e.g., SQL Server, Oracle, MySQL).
Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
Should be able to independently own and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.
Experience with cloud-based data platforms (e.g., AWS, Azure, GCP) is a plus.
Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment.
Education:
Bachelor’s/University degree (Masters or Bachelor’s degree in Business Analytics, Marketing, Business, Finance, Statistics. Advanced degree preferred)
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Digital & Social Media Marketing ------------------------------------------------------
Time Type:
Full time ------------------------------------------------------
Primary Location:
Irving Texas United States ------------------------------------------------------
Primary Location Full Time Salary Range:
$144,480.00 - $216,720.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your countr
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