We are seeking an innovative, results-oriented, and customer-obsessed Sr. Product Marketing Manager to lead Price Value & Deals Events strategy for Amazon Private Brands (APB). This role is the single-threaded owner of all value, price, and offer-driven marketing workstreams across APB's portfolio (Amazon Basics, Amazon Essentials, and Amazon Grocery), responsible for strengthening APB's share of voice in deal events and everyday value programs through deep cross-functional partnerships.
The successful candidate will operate at the intersection of APB Marketing, Central Events (NASM), Prime, and Pricing teams, translating business objectives into executable marketing plans that measurably grow APB's presence across Amazon's highest-visibility shopping moments. This is a hands-on role that requires both strategic thinking and a bias for action.
Key job responsibilities
Own end-to-end marketing strategy for APB across all High Velocity Events (Prime Day, BFCM/BFW) and Tier 1 deal-led events, from selection planning and placement optimization through post-event retrospectives with a primary success metric of growing APB's share of marketing OPS relative to Core Retail.
Serve as APB's primary brand partner to NASM on Everyday Value (EDV) programs, defining qualification logic, securing share of voice in thematic merchandising stories, and connecting EDV to XCM's "Spend Less" campaigns to spin the price perception flywheel outside deal windows
Own APB's coupon and promotional calendar in partnership with the Prime team, managing and expanding programs (Prime Card Bonus, 12 Weeks of Prime, lifecycle integrations) to convert high-value Prime members into APB customers at efficient cost-per-acquisition.
Build and maintain strategic relationships across NASM, Prime, Pricing, and Central Events by developing data-backed pitches, negotiating placement terms and funding models, and ensuring APB inclusion in forward-looking partner roadmaps
Define measurement frameworks across all workstreams (deal event GMS penetration, EDV qualifying ASIN coverage, coupon redemption, N2GL acquisition), reporting performance and strategic recommendations to senior leadership quarterly
Identify and pilot new growth levers such as using HVEs for new-to-APB customer acquisition or integrating into new Prime ecosystem models and pairing deal messaging with acquisition targeting and post-event re-engagement to drive repeat purchase
Analyze customer journey data and partner program performance to size new opportunities, inform strategy iteration, and propose improvements across the value and promotions landscape
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A day in the life On any given day, you might be reviewing HVEs deal selection with the Deals team in the morning, pitching an APB-specific EDV story to NASM partners over lunch, and building a coupon strategy deck for a Prime team review by end of day. You'll toggle between pulling performance data from deal retrospectives to inform next quarter's placement bets, jumping on a call with the XCM team to align "Spend Less" messaging with your onsite value placements, and prepping a senior leadership read-out on APB's share of voice growth across Tier 1 events. No two weeks look the same but every week, you're building the connective tissue between APB and Amazon's most visible value moments.
About the team
The Amazon Private Brands (APB) Marketing team drives customer awareness, consideration, and purchase for Amazon's owned brands. Our vision is to build recognisable, trusted brands with a bar-raising experience across every customer touchpoint. As the Marketing team, we identify inputs affecting brand experience and customer acquisition, pinpoint actions to close perception gaps and partner across APB and Amazon to drive penetration across customer segments.
Basic qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
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