SEO Manager

ABOUT US

At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.

We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.

WHAT YOU'LL DO

• Define and execute Sierra's SEO strategy to capture and maintain top rankings across both traditional search engines and AI answer engines, driving organic growth on high-priority terms.

• Build and scale an AI-powered content engine, producing high-quality content and gated assets that attract enterprise buyers, establish topical authority, and support both organic and paid demand generation.

• Optimize website performance and authority, owning technical SEO, site architecture, page speed, internal linking, and external backlink strategy to improve crawlability, indexing, rankings, and domain authority.

• Lead Sierra's AI search strategy (AEO/GEO) by ensuring content is cited and recommended in AI-generated answers while continuously monitoring rankings across Google and LLMs to adapt to evolving search behavior.

• Measure and communicate SEO impact, using data to connect rankings, traffic, leads, and pipeline, and continuously optimize investments based on business outcomes.