Senior Demand Generation Manager, North America (Commercial & Mid-Market)

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About the role

We’re looking for a Senior Demand Generation Manager to lead demand generation for our North America commercial and mid-market segment. This person will own the regional demand strategy and execution across integrated campaigns, digital programs, and ABM-lite/account-based plays initiatives designed to drive pipeline, accelerate opportunities, and support revenue growth.

This is a highly cross-functional role that sits at the intersection of marketing, sales, BDR, product marketing, marketing ops, and brand/content. You will be the primary marketing partner to the North America commercial sales team, helping translate go-to-market priorities into focused, measurable programs that create impact across the funnel.

You’ll thrive in this role if you are equal parts strategic and hands-on: someone who can build the plan, align stakeholders, launch campaigns, optimize performance, and clearly connect marketing activity to pipeline and revenue outcomes.

What you’ll do

• Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals.

• Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities.

• Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting.