Senior Customer Lifecycle Strategy Manager

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

We are looking for a highly strategic and execution-oriented individual contributor to build and scale our customer lifecycle strategy from the ground up.

This role will define how customers experience our platform across onboarding, adoption, engagement, expansion, growth, and retention through scalable digital journeys, lifecycle communications, in-app experiences, and customer engagement programs.

This is a builder role. The ideal candidate has previously designed and operationalized lifecycle programs within a B2B SaaS environment and understands how to create connected customer experiences across systems, teams, and touchpoints.

You will work cross-functionally across Customer Experience, Product, Customer Marketing, Operations, Education, and RevOps to create a more intentional, data-driven, and scalable customer journey.

This role requires someone who can think strategically, influence across organizations, and also execute. You should be equally comfortable mapping a long-term lifecycle vision, building journey frameworks, writing messaging, leveraging AI tools for scalable content creation, and launching programs directly.

What you'll do:

• Build the company’s lifecycle marketing and customer journey strategy from the ground up

• Design scalable customer journeys across onboarding, adoption, engagement, expansion, and retention

• Develop customer segmentation and behavioral engagement frameworks

• Partner cross-functionally to align customer touchpoints, communications, and digital experiences

• Build lifecycle programs across email, in-app guidance, education, webinars, community, and customer engagement channels