Principal Product Marketing Manager — Vertical Industries

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.

Smartsheet targets industries where workflow specificity is essential. As a Principal Product Marketing Manager, Vertical Industries, you will lead the strategic development of industry-specific value narratives, use case positioning, and sales-ready content for priority vertical, Manufacturing. In this role, you will own the GTM narrative, ensuring positioning is grounded in quantified, defensible value claims. This role requires deep industry curiosity, methodological discipline, and the ability to drive multiple complex workstreams in parallel to maintain Smartsheet’s competitive edge.

This full-time position reports to the Sr. Director, Customer Value and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.

What You Will Own:

Value Strategy Execution — Vertical Industries

• Lead the team's execution of the Smartsheet Value Strategy process for priority verticals.

• Define positioning scope, including target segments, industry-specific buyer roles, KPIs, and competitor sets.

• Validate buyer value levers and map them to Smartsheet's capabilities to demonstrate differentiated, quantified benefits.

• Build vertical Value Impact Models and define the problem Smartsheet owns within each industry.

• Develop cross-functional Adoption Plans and validate position hypotheses through direct buyer sessions.

ICP & CAPDB for Vertical Segments: