Lead PMM, Narrative & Content

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Apollo is on a mission to make world class GTM accessible for everyone. Apollo is best known for it’s world class data business, but what we’ve built goes beyond just data. The company's biggest unlock right now is closing the gap between what most people know us for today and the AI-first business we’re building.

We're hiring a Lead PMM, Narrative & Content to own that gap. This is a true PMM + content hybrid: you'll work with Apollo’s exec team to build narratives that break through the noise to position Apollo as the default AI native system for GTM teams. You’ll also own operationalizing that narrative by owning the content strategy that gets this narrative into market - long form research based content, exec thought leadership, and proof points that shift how the market sees us. You'll work shoulder-to-shoulder with our CEO, CRO, CMO, and product PMMs.

This is a senior IC role for an experienced product marketer who's just as comfortable writing the LinkedIn post as building the messaging house behind it. If you've ever been the person quietly translating an exec's half-formed idea into the narrative everyone ends up repeating — this role is built for you.

What You'll Do

• Drive the perception shift. Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM community.

• Run the company content engine. Set the editorial POV, prioritize the bets, and ship the work — original research, defining frameworks, exec thought leadership, blog flagships, video, podcast moments. You're as much an editor as a writer.