Director, Product Marketing - Customer & Market Insights

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!

About the Role

We are seeking a strategic and analytically minded Director of Product Marketing, Customer & Market Insights to build and lead our Voice of the Market function. This leader will own the programs, processes, and intelligence systems that help us deeply understand customers, competitors, analysts, and market dynamics—and translate those insights into winning positioning, messaging, thought leadership, product strategy, and go-to-market execution.

This role will serve as the connective tissue between Product Marketing, Product, Sales, Customer Success, and Executive Leadership, ensuring that decisions are informed by real customer needs and evolving market conditions.

The ideal candidate combines traditional market intelligence expertise with a modern AI-first approach, leveraging technologies such as Gong, Claude, ChatGPT, and other AI-powered research tools to scale insight generation and uncover strategic opportunities.

This role will initially manage one direct report, a Senior Product Marketing Manager focused on Competitive Intelligence, with the opportunity to build a broader insights organization over time.

What You’ll Accomplish

Build and Lead the Voice of the Market Program