At Kraft Heinz, Category Leadership is a core growth engine—built to lead with insights, act with intention, and deliver meaningful impact for our business and our retail partners. We operate with a category-first mindset, translating shopper behavior and data into strategies that influence decisions, shape shelves, and drive value. As insight-led consultants, we collaborate across teams to fuel performance today while anticipating the needs of tomorrow. We energetically invest in our people so that you will grow with us, and we’ll grow through you!
As a Category Leadership Manager – this role supports Limited Assortment Customers in shaping and executing consumer-led, customer-backed strategies across the full Kraft Heinz portfolio of brands. Acting as a consultative partner and insights expert, the Category Leadership Manager influences key decisions across shelving, assortment, innovation, and the path to purchase. This role collaborates closely with Sales, Omni, BU Strategy, and Insights teams to deliver tailored, data-driven solutions that create mutual value and elevate Kraft Heinz as a trusted advisor to Family Dollar, Dollar Tree & Aldi across key category initiatives. Limited Assortment Customers are already showing strong momentum — by capitalizing on that growth and using a curious, insight-driven approach to uncover and activate unmet needs, we can accelerate sustainable category growth. This role supports our commitment to developing a world-class Category Leadership function—built on curiosity, learning, and a mindset of continuous growth.
Essential Functions & Responsibilities
Deliver insight-led strategies to enhance category growth and shopper experience within defined customer/category scope
Translate consumer and shopper data into actionable, tailored recommendations across assortment, shelf, and innovation through compelling storytelling
Support strategic customer engagements (e.g., line reviews, JBP sessions) with clear, insight-driven stories
Collaborate and influence across Sales, Omni, BU Strategy, and Insights to align on and activate category priorities and Customer strategies.
Shape and apply omnichannel strategies to optimize the shopper experience across digital and in-store touchpoints.
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Monitor and stay current on marketplace, shopper, and consumer trends to proactively identify growth opportunities
Contribute to knowledge sharing and functional capability-building across the team
Some travel required for Customer meetings
Expected Experience & Required Skills
Proven ability to turn data into actionable insights for consumer-centric, customer-relevant category strategies and storytelling.
Demonstrated success influencing retailer and internal decisions through insights-driven recommendations.
Strong experience and application of assortment optimization, shelving strategy, space management, and SKU rationalization within the CPG industry.
Proven proficiency in syndicated and shopper panel data tools (e.g., Circana, Numerator, Kantar, Mintel) and retailer-specific platforms (e.g. 1010, SymphonyAI)
Tested experience collaborating across functions in a fast-paced environment
Growth mindset with strong ownership and execution discipline
Strong communicator and problem-solver
Collaborative team player
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$104,200.00 - $130,200.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s) Employee's Home - National
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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