Nuveen is a global investment leader, managing an array of public and private assets for clients around the world and on behalf TIAA, our parent company and one of the world’s largest institutional investors.
With broad expertise across income and alternatives, we invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our 125+ year heritage.
Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors — all to pursue lasting performance for our clients, our communities and our global economy.
For more information, please visit www.nuveen.com.
Marketing overview
Nuveen Marketing is responsible for developing and delivering Nuveen’s global brand and marketing strategy. This includes the creation and on-going support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communications and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.
Overview of the Role
The AVP of Product Marketing works alongside the MD of Product Marketing and the client marketing team to advance the product marketing content strategy and objectives for Nuveen’s public product investment platform. This individual will be responsible for developing marketing content aligned with capital raising priorities and will be a key contributor to product marketing for fixed income and other asset classes across global markets.
In partnership with colleagues, the candidate will support global wealth and institutional channels using an integrated marketing approach that includes developing and producing content for multiple touchpoints such as product positioning and pitchbooks, educational content, digital, video and social. The individual will collaborate with teams in product, client portfolio management, investments and marketing to help build awareness of Nuveen's capabilities and support growth for the business. This role offers the opportunity to develop, execute and measure impactful marketing activity to best position Nuveen for growth with target client segments across key markets.
Key Responsibilities and Duties
- Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products
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- Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS
- Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
- Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms
- Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
- Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials
- In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers
- Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval
Educational Requirements
University (Degree) Preferred
Work Experience
3+ Years Required; 5+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level
Required Qualifications
3+ years of financial services or asset management experience
Preferred Qualifications
5+ years of related financial services or asset management experience
Bachelor’s Degree
Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
Proven relationship management experience
Knowledge of fixed income markets, municipal bonds, tax optimization, direct indexing strategies, active ETFs and UCITS
Demonstrated writing and editing skills with ability to simplify complex concepts
Demonstrated track record of managing multiple projects from beginning to end
Established credentials in implementing effective campaigns and communications programs
Cross border and multi-lingual experience/skills
Industry licensing a plus
Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools
Experience working with complex compliance and filing requirements
Preferred Competencies
Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business
Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners
Strong organizational skills
Demonstrates diligence, analytical approach and works proactively to resolve issues
Able to think independently and escalate roadblocks when needed
Knowledge of investment industry concepts, including regulatory requirements of SEC, FINRA, MiFID and SFDR
Exhibits influencing skills
Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines
Comfortable operating in/with a multi-location and multi-national extended team
Able to operate under time pressure and multi-task
Ability to cultivate internal relationships and networks
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world’s largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy. Visit www.nuveen.com to learn more about us.
Our Culture of Impact
At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-f
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