Title: Business Growth - Research & insights About Us: Paytm is India's leading digital payments and financial services company. Our platform offers a wide range of payment solutions to consumers and merchants, including utility payments, money transfers, and Paytm Payment Instruments (PPI) such as Paytm Wallet, Paytm UPI, and Paytm Payments Bank Net-Banking. We also provide merchant services, advertising, and a Mini app store. With a focus on growth and engagement, we leverage data science to drive sustainable success. We offer credit services sourced from financial partners to further support merchants. About the Role: We are looking for a highly driven and user-focused Research Lead to build deep customer understanding for Paytm Money. The role involves leading end-to-end research initiatives, collaborating closely with cross-functional stakeholders, and translating user behavior into actionable business and product insights. Responsibilities: Lead end-to-end research initiatives from stakeholder requirement gathering to execution and presentation of actionable insights. Design structured research frameworks, surveys, discussion guides, and user insight mechanisms. Manage and mentor research executives to ensure high-quality project delivery. Collaborate with leadership, business, product teams, and external vendors for customer-centric decision making. Build detailed user personas across investor and trader cohorts such as scalpers, swing traders, and long-term investors. Develop and maintain a centralized knowledge base on investor and trader behavior patterns. Translate research findings into recommendations across acquisition, activation, retention, and reactivation journeys. Work closely with product and growth teams to influence roadmap prioritization using user insights. Expectations/ Requirements: Minimum 4-5 years into Research and Analysis, with exposure to Stock Broking Industry. Strong understanding of qualitative and quantitative research methodologies. Excellent stakeholder management and communication skills. Strong analytical thinking and problem-solving capabilities. Experience in persona creation, journey mapping, and behavioral segmentation. Ability to convert user behavior into actionable business insights. High ownership mindset with strong execution capabilities. Prior exposure to fintech, wealth-tech, or consumer internet businesses is preferred. Proficiency in Excel, research tools, and presentation frameworks is preferred . Education: Any Graduate Why join us: We give immense opportunities to make a difference and have a great time doing that. You are challenged and encouraged here to do meaning work for yourself and customers/clients We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the customer, and that's how it will always be With over 500 million+ registered users, 35 million+ merchants, and a wealth of data in our ecosystem, we are uniquely positioned to democratize credit and shape India's largest digital lending and payments story. Compensation: We offer competitive compensation reflecting your contribution. If you are the right fit, we believe in creating wealth for you. If you're ready to join Paytm as Sales Executive, apply now and be part of our success story.