Video Editor / Creative Strategist

About the job

Job Summary We are seeking a highly creative and performance-driven Video Editor / Creative Strategist to join our marketing team. The ideal candidate will have a minimum of 3 years' experience creating high-converting video content for e-commerce brands across platforms such as Meta (Facebook & Instagram), TikTok, YouTube, and other digital channels.This role combines video editing expertise with creative strategy, requiring a strong understanding of direct-response marketing, consumer psychology, and performance-driven content. The successful candidate will be responsible for developing data-driven creative concepts, producing high-converting video advertisements, and continuously optimizing content based on performance metrics and audience insights.

Key Responsibilities

• Develop and execute creative strategies for paid social advertising campaigns.
• Create and edit high-converting video ads for Meta, TikTok, YouTube, and other digital platforms.
• Produce engaging content including UGC ads, product demonstrations, testimonials, and promotional videos.
• Develop compelling hooks, storytelling, and calls-to-action that drive conversions.
• Analyse campaign performance and optimize creatives based on data-driven insights.
• Collaborate with marketing and media buying teams to create winning ad concepts.
• Research market trends, competitor creatives, and emerging content formats.
• Create and test multiple creative variations to improve campaign performance and ROI.
• Ensure all content aligns with brand guidelines and performance objectives.

Qualifications

• Minimum 3 years of professional experience in video editing and creative strategy for e-commerce brands.
• Proven track record of creating high-performing video ads that drive conversions and sales.
• Strong portfolio showcasing direct-response advertising content.
• Applicants must submit a portfolio showcasing high-performing video advertisements and e-commerce creative work.

Advanced proficiency in:

• Adobe Premiere Pro, After Effects, and CapCut. Experience with Adobe Photoshop is considered an asset
• Strong understanding of Meta Ads, Instagram Reels, TikTok Ads, YouTube Ads

Required Skills: