1. Edit short-form video (30–90s) for Instagram Reels, YouTube Shorts, and Meta ad campaigns using provided scripts and raw footage. 2. Use AI video editing platforms (HeyGen, FreePik AI, Runway, Pika, CapCut AI, etc.) to accelerate production while maintaining a premium, aesthetic look. 3. Apply traditional editing chops (cuts, colour grading, motion graphics, sound design) for final polish. 4. A/B test creative variations for Meta ads and iterate based on performance data. 5. Maintain brand consistency across all founder-content and ad creatives.