Udaan - D2C Growth

Title : Udaan Type : Program for People with Disabilities Location : Bengaluru Mode : Onsite Duration: 6 monthsAbout Udaan:Udaan is Myntra’s initiative specifically designed to offer a career launchpad to People With Disabilities. It is a six-month paid program that ensures a conducive environment facilitating a smooth inclusive transition to work. With structured onboarding, customized learning and development programs, mentorship opportunities, on-the-job learning, and best-in-class benefits, we aim to provide an environment that is supportive, so that you can thrive and build your career with us.As a part of our commitment towards diversity and inclusion, through this program, we strive to create a culture where all can belong and bring their experiences and authentic selves to work every day. During this 6-month program with us, you will get the opportunity to work with the best talent in the e-commerce industry and work on projects that match your interests, abilities, and could lead to full-time employment with Myntra.Udaan 3.0 is a testament to the program’s success in the previous years. It is the strong foundation of inclusive commitment and empowerment that Myntra holds which has enabled this program to return and grow stronger each time. With every batch, Udaan continues to reinforce Myntra’s vision of building a workplace where everyone can thrive, contribute meaningfully, and shape their careers with confidence. ObjectiveSupport the D2C team in aggressively scaling selection by identifying MSKU whitespaces and executing high-efficacy brand and style activation, aligned with the 2026 growth playbook.Key Responsibilities

• Whitespace Identification: Assist in identifying high-focus Article Type (AT) whitespaces across under-indexed Business Units (BUs) such as Women's Western Wear, Home Furnishing, Jewellery, and Kids.
• Existing Brands Onboarding: Utilize crawls to identify catalog gaps and prepare whitespace reports to secure relevant missing selection from existing brand partners.
• New Brand Pipeline: Deploy proactive crawls to build the Business Development (BD) pipeline, supporting the target of onboarding 2L+ incremental selection from new and existing brands for the year.
• Style Activation Tracking: Monitor core activation metrics during the incubation phase for newly onboarded styles.
• Cross-functional Support: Coordinate with BD, Curation, and Incubation Teams to resolve systemic blockers and track activation progress.Key Performance Indicators (KPIs) to Support
• Achieving Selection Parity (SDS) of ≥70% with competitors.
• Driving 80% Ads Coverage for new styles.
• Keeping brands remaining at zero GMV after three months of onboarding to <10%.