Trade Marketing Officer -MEAL

Responsibilities & Key Deliverables

1. Marketing at the Point of Sales:

Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs.

Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials.

1. Training & Enablement:

Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies.

Provide the dealership sales team with promo-specific tools and materials for seamless execution.

1. Budget Management:

Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns.

Track and report on budget utilization to ensure alignment with financial goals.

1. Event Planning & Execution:

Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs.

Collaborate with external vendors and internal teams for smooth execution of marketing events.

1. Customized Offerings:

Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics.

1. Growth Initiatives:

Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches.

Regularly monitor market trends and customer feedback to refine strategies.

Experience