TikTok Manager US (Beauty/Skincare)
Internshala
About the job
Overview: Were looking for a hands-on, performance-driven Individual to own and scale our TikTok Shop business for the US market. This role requires end-to-end ownershipdriving sales through content, creators, live commerce, and seamless operationswithin a fast-paced beauty/skincare environment.
Key Responsibilities
Own TikTok Shop (US) end-to-end, with clear responsibility for revenue, conversion, and daily performanceDrive sales through a strong mix of content strategy, creator collaborations, affiliate programs, and live commerceBuild and execute a content engine tailored to beauty/skincare (education, routines, UGC, before/after, trend-led formats)Identify, onboard, and manage beauty creators, skincare influencers, and affiliates to drive consistent GMV growthPlan and execute live selling sessions (demos, routines, offers), optimizing for engagement and conversionManage storefront operationsproduct listings, bundles, pricing, promotions, reviews, and merchandisingWork closely with supply chain to ensure inventory availability and minimize stock-outs on hero SKUsTrack and optimize key metrics (GMV, conversion rate, AOV, CAC, ROAS, repeat rate)Stay on top of TikTok trends, viral formats, and emerging opportunities in beauty commerce Requirements: 36 years of experience in D2C, e-commerce, or social commerce (beauty/skincare preferred)Strong understanding of beauty/skincare consumer behaviour (routines, ingredients, concerns, trends)Hands-on experience with TikTok (content, creators, or TikTok Shop)Experience managing influencer/creator collaborations, preferably in beautyStrong execution mindsetcomfortable owning both growth and operationsData-driven with the ability to translate insights into actions Performance Goals: Consistent growth in TikTok Shop revenue and conversion ratesA strong pipeline of beauty creators driving sales at scaleHigh-performing content and live commerce engine tailored to skincare audiencesSmooth operations across listings, inventory, and fulfilment
Who can apply
Only those candidates can apply who
- have minimum 3 years of experience
Salary
Probation:
Duration:
Salary during probation: After probation:
Annual CTC: Competitive salary
Number of openings
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