As a Therapy Business Manager you will be responsible for the development and performance of all sales strategies in assigned market. Further you will drive primary sales, secondary sales and ensuring brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives thereby ensuring achievement of financial and ethical objectives of the division as per the business strategy.
To achieve this you will have authority to develop your customer management plan, approve expiry products issue credit note for distributors under your control, recommending appointment and credit limits of distributors, develop, execute & plan your resource utilization and participate in Strategy Execution review meetings to ensure alignment.
You have a very important role to play in Division's success.
Roles and Responsibilities in detail
Territory Business Planning:
Plan for the monthly and quarterly business.
Plan demand generation and fulfillment
Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations
Prescription audit for Abbott brands and other competitors brands
To create and update customer list having specified number of doctors /chemist (Trade) as per the therapy /product requirement and maintain the same in physical/electronic format.
Business generation & development:
Achieve monthly, quarterly, half-yearly, and yearly Sales targets by promoting companies products ethically to customers as per the business plan
Having science base discussions with doctor and chemist for promotion of the product in the clinic and at the chemist place
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Organizing Camps (CME) as per the division strategy and customers need
Execute the customer management plan to ensure that all the customers are covered as per the plan.
Lead and execute strict adherence to Abbott Code of Business conduct
Set examples on implementation of the code of business conduct, RCPA, Pharmacovigilance to ensure compliance
Demonstrate and promote professional behavior in line with Abbott Values of Pioneering, Achieving, Caring, and Enduring
Ensure a high level of customer service and manage any difficult customer situations.
Division and business strategy will be shared with you on time to time base which you will have to execute to the fullest
To attend and participate in Strategy meetings, briefing sessions, doctors meets, workshops, training programs, and any other programs undertaken by the company to equip you or activities for the performance of your job or promote the sales of products of the company or to improve company image.
Meet minimum KPIs as follows:
100% coverage of Doctors.
Customer Call average as per the customer management plan of the division /therapy.
Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy /division.
Experience/Training Required
2+ Years of experience.
Candidate with prior/current experience in the same therapy.
Candidates from MNC and top Indian Pharma companies will have added advantages.
Fluent and confident in communication.
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