Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Your work profile
Roles and Responsibilities
Experience with Salesforce Data Cloud
Experience with Salesforce Marketing Personalisation/Interaction Studio Tool.
Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder™, Cloud Pages, SMS, WhatsApp and push notification campaigns.
Deep understanding of data modelling, integration architectures and data governance best practices.
Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
Translate client requirements in detail, well to understand technical and functional documentation.
Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
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Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
Experience on Website and mobile app event tracking, API integrations and SDKs.
Experience on Salesforce connectors, Code languages (incl. SSJS), knowledge of JSON data structure and should be excellent with SQL.
Awareness of developing AMP scripts in journey builder or profile segmentation.
Understanding of key design patterns and large data volume limitations and best practices.
Understanding of data sharing and visibility considerations and how these play into platform architecture.
Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud.
Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.
Essential Skills and experience
5 to 7 years of experience in SFMC (Email Studio, Journey Builder, CDP, Einstein, Automation studio, AMPscript, SSJS, SQL, HTML/CSS etc.)
Experience in gathering and documenting requirements for marketing applications
Full life cycle implementation experience using various SDLC methodologies.
Excellent communication skills in both verbal and written English
Strong customer service focus
Engaging and friendly personality
Collaborative, flexible and a team player
Desirable Skills and experience
Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.
Experience with technologies and processes for content management systems, digital asset management software, web content management
Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
Experience with marketing customer data models
Key Competencies
Strong expertise in behavioral targeting and AI-driven personalization.
Ability to translate business requirements into scalable personalization use cases.
Detail-oriented with strong debugging and problem-solving skills.
Effective collaboration with marketing, product, and engineering teams.
Nice to Have
Experience with eCommerce personalization use cases (product recommendations, cart abandonment, etc.).
Exposure to CDPs or Data Cloud implementations.
Knowledge of HTML/CSS and front-end frameworks.
Understanding of privacy and consent frameworks (GDPR, etc.).
This profile does not involve extensive travel for work.
Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.
Education: B.Tech.B.E
Key skills required:
As a Senior Consultant in our M&C:AMC Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -
Salesforce Martech specialist for AGCO
1 Data Cloud and 1 Marketing Cloud
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