Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Your work profile
As a Consultant in our M&C Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -
We are looking for a deep expertise in Salesforce Marketing Cloud Personalization Specialist having experience in Marketing Cloud Engagement. This role is heavily focused on designing and implementing real-time, behavior-driven customer experiences using advanced personalization components such as Sitemap configuration, Einstein Recipes, and event-driven architecture, while also leveraging core Salesforce Marketing Cloud capabilities.
Key Responsibilities
Marketing Cloud Personalization (Primary Focus)
Design, develop, and maintain Sitemap configurations to capture user behavior, define page types, and enable accurate data collection across digital properties.
Implement and manage Einstein Recipes for product/content recommendations, affinity scoring, and predictive personalization.
Configure catalogs, attributes, and user profiles to support advanced personalization use cases.
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Build and manage campaigns, templates, and decisioning logic using rules, triggers, and AI-driven insights.
Define and track user events (views, clicks, purchases, etc.) and ensure proper event schema implementation.
Develop segmentation strategies based on real-time and historical behavioral data.
Integrate personalization across channels (web, mobile, email, and app experiences).
Optimize personalization performance through A/B testing, experimentation, and analytics.
Collaborate with development teams to implement Web SDK / ET (Event Tracking) scripts and data layer alignment.
Salesforce Marketing Cloud (Secondary Focus)
Support personalized campaign execution via Journey Builder, Email Studio, and Automation Studio.
Leverage personalization insights to enhance customer journeys and lifecycle campaigns.
Develop dynamic email content using AMPscript and personalization strings.
Manage audience segmentation and data extensions aligned with personalization strategies.
Data, Integration & Optimization
Ensure seamless data ingestion, identity resolution, and profile unification.
Integrate Marketing Cloud Personalization with external systems (CRM, CDP, eCommerce platforms).
Monitor and troubleshoot data flow, sitemap issues, and campaign performance.
Analyze engagement metrics and continuously refine personalization strategies.
Education:B.Tech/B.E
Required Skills & Qualifications
3+ years of experience in Salesforce Marketing Cloud with strong focus on Personalization (Interaction Studio).
- Hands-on expertise in:
Sitemap implementation and debugging
Einstein Recipes configuration and optimization
Event tracking and user behavior modeling
Strong understanding of real-time personalization architecture and decisioning.
Proficiency in JavaScript (for sitemap and Web SDK), SQL, and AMPscript.
Experience with APIs and data integrations.
Familiarity with debugging tools, browser dev tools, and tagging frameworks.
Strong analytical mindset with experience in experimentation and optimization.
Certifications
Required: Salesforce Marketing Cloud Personalization Certification (Interaction Studio / Personalization).
Preferred: Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer).
Optional: Salesforce Data Cloud Certification.
Key Competencies
Strong expertise in behavioral targeting and AI-driven personalization.
Ability to translate business requirements into scalable personalization use cases.
Detail-oriented with strong debugging and problem-solving skills.
Effective collaboration with marketing, product, and engineering teams.
Nice to Have
Experience with eCommerce personalization use cases (product recommendations, cart abandonment, etc.).
Exposure to CDPs or Data Cloud implementations.
Knowledge of HTML/CSS and front-end frameworks.
Understanding of privacy and consent frameworks (GDPR, etc.).
This profile does not involve extensive travel for work.
Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.
Your role as a consultant:
We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.
In addition to living our purpose, Senior Executive across our organization must strive to be:
Inspiring - Leading with integrity to build inclusion and motivation.
Committed to creating purpose - Creating a sense of vision and purpose.
Agile - Achieving high-quality results through collaboration and Team unity.
Skilled at building diverse capability - Developing diverse capabilities for the future.
Persuasive / Influencing - Persuading and influencing stakeholders.
Collaborating - Partnering to build new solutions.
Delivering value - Showing commercial acumen
Committed to expanding business - Leveraging new business opportunities.
Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.
Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.
Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for the success of engagement(s)
Managing change - Responding to changing environment with resilience
Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.
Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.
Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviours and attitudes to become more inclusive.
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