We are seeking a highly motivated and experienced Marketing Planning Manager to own the executive audience rhythm of business, goal development, and governance approach. This role is responsible for defining agile planning cadences, supporting business operations including budget, driving automation of planning and business review processes, and ensuring consistent executive audience engagement across Marketing.
The successful candidate will partner with central marketing teams in three modes: adapting their frameworks to executive audience requirements, feeding executive audience needs into their planning processes, and building net-new approaches where central coverage does not exist. This person enables programs to execute at scale through automation, best practices, templates, and shared resources.
The ideal candidate is a structured problem-solver who thrives in ambiguity, can build operational rigor from scratch, and drives alignment across multiple stakeholder groups without direct authority. They bring strong analytical rigor, a bias for action, and the ability to influence cross-functional partners in a fast-paced, matrix environment.
Key job responsibilities
Own the executive audience rhythm of business, including planning cadences, business reviews, and governance frameworks, in partnership with central teams where relevant
Define and maintain governance model standards for executive audience planning and priorities
Lead goal development and target-setting for executive audience in alignment with central planning cycles and broader marketing objectives
Support business operations and planning
Drive automation of planning and business review processes to improve efficiency and consistency
Partner with central teams to adapt their planning frameworks to executive audience requirements, feed executive audience needs into their processes, and build net-new approaches where central coverage does not exist
Enable planning approaches at scale through automation, best practices, templates, and shared resources
Drive consistent executive audience planning inputs and standards across Marketing, coordinating cross Marketing to maintain alignment
Surface risks, opportunities, and performance insights to leadership through regular reporting cadences
Basic qualifications
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6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
• Experience building and managing marketing planning processes, rhythms of business, or governance frameworks
• Experience with goal development, target-setting, and performance measurement in a marketing environment
• Experience driving operational improvements and automation of business processes
Preferred qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience managing marketing budgets or supporting financial planning processes
• Experience building operational frameworks from scratch in a fast-paced or matrix environment
• Experience communicating results and recommendations to senior leadership
• Experience with Excel or business visualization tools (data manipulation, charts, and pivot tables)
• Experience enabling teams at scale through templates, playbooks, or shared resources
• Experience leveraging AI tools and automation to improve marketing planning workflows
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually USA, NY, New York - 130,000.00 - 185,000.00 USD annually USA, TX, Austin - 118,200.00 - 160,000.00 USD annually USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
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